The gig economy has grown exponentially since the coronavirus pandemic, the crisis also changed the traditional 9-5 working culture. post-lockdown, many blue- and white-collar employees have continued to pursue gig work either as a source of additional – or even primary – income.
Recent reports have shown that roughly 57 million Americans are in America’s gig work, contributing more than $1 trillion annually to the U.S. economy. In other predicts, freelance workers will make up more than half of the U.S. workforce by 2023.
All over the world, the adoption of gig jobs is driven by emerging technologies, increased acceptance of remote work, the rise of digital platforms, and the general trend toward a gig economy.
Today, thousands of Nigerians, including the employed, have taken up gig work either in tech, the creative industry, or on-demand drivers on platforms like Uber and Bolt.
Here are 10 Steps to Starting your Own Freelance Business
- Define your goals
- Find your niche
- Identify Whom you want to serve
- Be clear about what you are selling
- Get your pricing right
- Get your accounting right
- Your online presence may be your most valuable marketing channel, grow it
- How do you want to be seen; create a brand you are happy with
- Master the art of storytelling when talking about your work
- Don’t give up, building your freelance business may not always be easy